Tuesday, July 04, 2006

You Might Just Be An Expert Without Even Knowing It

First of all, I apologize to all my loyal blog readers for my disappearance.  I've gotten a ton of e-mails from readers ranging from "Are you feeling all right?" to "Where the hell are you?".  

I should not have left my blog readers hanging.  

Well…to answer the question…

I have been working on starting a new business that leverages my 10 years of working with Koreans and my in-depth knowledge of Korean culture.  

Those who know me probably know that I lived in South Korea for 6 years.  And since I came back to the U.S. in 2001, I have continued to work for Korean companies in one way or another.

In fact, it was while working for a Korean publishing company that I first got my insights into marketing.  

But what does that have to do with anything?  

The fact is that this whole time I had expert knowledge in my head that I never even thought about.  

For years, I have tried to get my clients to see what they are experts in and use that knowledge to create info-products or go into the consulting field with that knowledge.

But strangely enough, I never equated those sentiments with my knowledge of Korean culture.  

But that’s about to change.  For those of you who read this I hope you draw 2 lessons from this:

#1  If you don’t think you’re an expert, take a step back and write down all the things you know.  You will find that you are an expert in something.

#2  It’s never too late to exploit that knowledge.  

They key to greater profitability is to become an expert.  But the truth is that many of us are experts already, but don’t even know it.  

If don't think you’re an expert, do what I did.  Write down all the things you've done or accomplished.  You’ll see there is something you do that others will have no clue about.  

You’ll discover that you might just be an expert after all…or pretty close to it.  

Discover your inner expert…and the possibilities are endless.  

To Your Continued Success,

Carlon Haas