Tuesday, January 30, 2007

The Fatal Flaw Most People Make When Networking!

Tomorrow, I will attend my favorite networking event, the 8 Minute Ripple (Actually, it’s probably the only networking event I go to with any regularity). It’s always a lot of fun.

But it got me to thinking about networking.

I notice one fatal flaw most people make at events. It’s not the 30-second elevator speeches or bad impressions. Nope. The fatal flaw most people make is...

…lack of follow-up.

I employ a sound follow up strategy. I send out e-mail to the people I meet. But typically, I try to make connections with people at the events, so that when I do e-mail them it's not something like:


“Hi X,

This is Carlon Haas, marketing consultant. I would be interested in helping your company get better results from its advertising…blah, blah, blah,”


Can you say “delete me” any faster?

Instead on the initial follow-up, I try to make it more personal--focused around a point of interest we both shared. For example,


“Hi X,

This is Carlon Haas from X event last night. I really enjoyed talking with you about the meaning of life and about your work as an acupuncturist. As I told you, I lived in South Korea for 6 years, so I am interested in Eastern medicine because of the results it got for me when I hurt my back in Korea…."


See the difference? Following up is crucial to networking…without it, you’re just wasting your money to attend the event. And by trying to make interesting connections while you’re at the event, it makes the follow up process a whole lot easier.

Try this method at your next networking event.

To Your Success,

Carlon Hass


P.S. #1 The lines are filling up fast for my FREE teleseminar on February 6th at 1:00 CST with Steve Harper “How to Rapidly Grow Your Business & Make 2007 Your Best Year Ever!” Please don’t wait to register. Seating is limited. We would like to take all-comers, but unfortunately 250 lines were the maximum we could take out.

Just go here and answer the question. Then, you’ll get the call details delivered to your inbox. I look forward to "hearing” you on the call.


P.S. #2 If you want to meet me at the 8 Minute Ripple tomorrow at 5:30, sign up here. It’s being held at the Small Business Development Program's work center. I hope to see some of you there.

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