Monday, February 06, 2006

I Spoke Too Soon...What The Seahawks Can Teach Us About Excuse-Making

I usually don’t like to go into sports in a marketing blog, but feel like I may have jumped the gun a little. Whereas Jerramy Stevens showed us a no-excuses approach to horrible playing, Seattle coach Mike Holmgren was getting out his book of excuses:

“We knew it was going to be tough going up against the Pittsburgh Steelers,” Holmgren told the fans at Qwest Field. “I didn’t know we were going to have to play the guys in the striped shirts as well.”

Uh, Mike, maybe if your guys didn’t turn the ball over so many times you might have won the game.

Blaming the referees isn’t going to change the fact that your team stunk it up the last 10 minutes of the game.

Businesses aren't so different though. Usually when a company's ads fail or their marketing takes a nosedive, they pull out the old excuse "the market has changed," which makes me ask why didn't you change with the market.

Blaming the referees is the old standby for coaches in pretty much any sport. And we all have our own personal excuse for failure...

…you know the one…

…the one that makes you feel better so you can say it wasn’t your fault.

Although it’s tempting, don’t pull it out. You might feel better, but it won't make the situation any better. Start taking 100% responsibility for your decisions.

Be a Jerramy Stevens…not a Mike “where’s Brett Favre” Holmgren.

Mike, you're my excuse-maker of the week.

To your success,

Carlon Haas


Steve said...

Holmgren is a big fat cry baby.

Carlon Haas said...

I hear they're going to fine the cry baby.