Monday, February 27, 2006

One Powerful Way To Make Refunds Work For You

When we do business, we will get customers who are not satisfied with our products services for one reason or another.  Yesterday, I talked about 3 things you can do to provide world-class customer service.

But what happens when the client is still not satisfied?  

The answer is simple (and key to your future marketing efforts).  All you have to do is...

…give them a quick and hassle-free refund.  

Easy, huh?  

But this is where most people miss a valuable opportunity.  And what opportunity is that?  I’ll get to that in just a second.

First, let me say that when marketing our services, one of the most powerful tools we have is the testimonial.  For every satisfied client, you should be getting a testimonial from them to give you credibility with future clients.  

And most of us use them.  On my site, I have them in nice yellow boxes for everyone to see.  

But what does this have to do with refunders?  It’s easy…

…ask them for a testimonial.  

I know some of you are thinking I am nuts.  But if you are selling a product (say a book), getting a refunder to give you a testimonial can be more powerful than all the praises.  Think about it.  What if you read a testimonial like this:

“I bought Carlon’s course, but it wasn’t what I thought it would be.  I thought getting a refund would be a hassle, but Carlon promptly refunded my money.  You can’t trust many people on the internet, but I can tell you that his 1-year no hassle money back guarantee is for real.”  

What does that testimonial tell you about me?  It says I am honest, I back up my guarantee, and it answers that one big objection: what if I don’t like it.  It is also a powerful testament to my credibility because it comes from someone who is NOT my buyer.  

So, before you write off a refunder for good.  Think about getting a testimonial from them.  It just might be worth the cost of the refund.

To Your Success,

Carlon Haas  


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